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There is no retirement in sight for the Clerou family—whose local business now has a third generation at the forefront. Louis Clerou began the legacy that is Clerou Tire Co. Inc. on 17th and K streets in 1942. After serving in World War II and the Korean War (leaving the Marine Corps as a colonel) Clerou’s younger brother, Joseph, became a partner in 1958. This was a union that would have a long-lasting effect on not only their family, but on the local community, as well.

Profile appeared in our 29-1 Issue – April 2012 There is no retirement in sight for the Clerou family—whose local business now has a third generation at the forefront. Louis Clerou began the legacy that is Clerou Tire Co. Inc. on 17th and K streets in 1942. After serving in World War II and the Korean War (leaving the Marine Corps as a colonel) Clerou’s younger brother, Joseph, became a partner in 1958. This was a union that would have a long-lasting effect on not only their family, but on ...

Driving in the rain can be dangerous; in fact thousands of car accidents each year are caused by wet driving conditions. Routinely Check Your Tires It is a good idea to always check your tires before you hit the road. To ensure your tires are working at their best, make sure you do the following routine maintenance: Keep your tires properly inflated. The correct air pressure for your tires is specified by the vehicle manufacturer and can be found on the vehicle placard located on door edge, d...

How to build a radial tire. Tires are not just round and black they are sophisticated products that can take years of research and development to produce. If you have ever wondered how tires are made, the following is a road map for the construction of a radial tire: Start with Rubber and Additives Tire construction starts when raw chemical additives such as sulfur, carbon black and solvents are combined with natural and synthetic rubber. The process takes place in a large machine called a Ban...

Your tires are the only part of your vehicle that actually touches the road when you drive. It only takes a couple of minutes of maintenance each month to keep your tires working at their best. Check Your Air Pressure Once a Month Incorrect air pressure is the leading cause of tire damage. To avoid tire damage you need to check your tire's air pressure once a month. The correct tire pressure is listed on the vehicle placard & can be found in the following places: In the car owner's manual U...

Proper tire care is simple and easy. The Rubber Manufacturer's Association (RMA) recommends getting into the habit of taking five minutes each month to check your tires. Pressure Alignment Rotation Tread

The Evolution of the Passenger Tire Dateline 3500 B.C.--Today man invented the greatest invention ever seen, THE WHEEL! Thousands of years later, the wheel has come a long way. For one thing it is no longer made of wood and it is guaranteed that the ride is much smoother. What hasn't changed is the fact it is still one of man's greatest inventions. Could you even imagine where we would be today without it? The early wheel was very simple...a solid curved piece of wood, then leather was eventua...

Problems always seem to happen at the most inconvenient times. Sufficient planning and preparation can make the difference between a minor inconvenience and a potentially dangerous situation. The leading cause of death during winter storms is auto accidents. Below are preventative tips to keep you safe on the road this winter. You may not be able to control Mother Nature but using caution and common sense can prevent an accident. Always know the weather before you get on the road. Remember to...

Understanding Tire Hieroglyphics There is a lot to learn from the sidewall of your tire. Although at first glance you may think you stumbled across tire hieroglyphics, you've actually found molded into the tires side its own user manual. Tire Size Example P205/55R16 91W P identifies your tire as a Passenger Tire. The P stands for PMetric. If your tire size starts with LT rather than a P than it identifies the tire as a light truck tire. 205 identifies the tire section width, which is the m...

We are excited to announce the launch of its new website. The site features a fresh look, easy navigation and more focus on what the customer needs. The new site offers inventory listings with pictures and specs. You can search a variety of ways including: by vehicle and size. With the addition of our blog, we are able to help inform and educate our customers on important tire and service information. We invite you to visit our new website today.